I’m sure you have been seeing adverts on your Blackberry Messenger (BBM) for a while now. BBM has over 70 million active users worldwide and over 4 million users in Nigeria and so is a very effective means of advertising your product.
There are three ways of advertising on BBM which are:
Sponsored posts: Advertisers can use their BBM channel to place sponsored posts in the BBM updates tab, BBM users will see this in their feed together with latest status and photo updates from their friends and channels they follow.
Sponsored Invites: This type of advert helps users find channels which are relevant and interesting to them, this will give Channel owners the opportunity to increase their followers
Branded Stickers: These are like emoji’s but are bigger nd can be used to pass messages across to people.
Featured placements: For this, you create a BBM channel for ypur product or service and then pay for your channel to be promoted on the Featured Channels Tab on BBM
Blyk is the company which BBM has licensed to sell its advert spaces worldwide, in Nigeria, Ghana and South Africa, Habari Media is BBM’s sales rep while The Mobi Hunter sells BBM ads exclusively in Nigeria.
To place sponsored posts and other adverts on BBM in Nigeria, South Africa and Ghana, you can contact either The MobiHunter or Habari Media. To place ads on BBM in other countries of the world, contact Blyk.
How to Pay For and Place Ads on BBM
Depending on the region you want to advertise in, contact the relevant companies as stated above i.e either Habari Media, Blyk or The MobiHunter.
The advert companies will then send you a proposal with analytics of your BBM ads with respect to your budget i.e. potential reach, rates and creative specifications
The companies will also send you an application form for their representative in your location, they can also help you go live quickly if you prepay.
If you are satisfied with the proposal sent by the companies, you will be sent an insertion order which you will sign.
You are expected to provide all creative materials for your advert before the deadline of your insertion order and send to the company you are dealing with.
Your campaign will then be booked in and optimized by the company’s campaign managers and you will be sent your campaign performance details weekly.
Price of BBM Adverts in Nigeria
Sponsored Invite: The cost of this is 3.50 US dollars (approx. 1000 Naira) per 1000 views of your sponsored invite.
Sponsored Post: This is also charged at 3.50 US dollars for every 1000 views your post gets.
Featured Channel: To have your channel on the featured tab in BBM, you will pay 1000 US Dollars daily.
Stickers are priced at $2 per sticker pack which contains 20 to 25 stickers.
No matter which advertisement campaign you want to embark on, your budget must not be less than 1000 US Dollars (300,000 Naira approx.).
The estimated performance rates for sponsored invites is 6 to 20%, that of sponsored post is 1 to 2% and featured channels have a guaranteed impression of 285,000+ impressions for 1000 US dollars.