Google has transformed its logo to a string of simple coloured dots which form a sans serif font which Google is calling ‘Product sans’. The change is also accompanied by a voice which says “We are providing you with answers before you’ve even asked for them.”
Google seems to be doing a massive rebranding of all its products and services as the parent company recently changed its name to ‘Alphabet’. The company justified its redesign by saying the new design is more legible given the age long assumption that sans serif fonts are much easier to read.
The true meaning of legibility for Google is a design which reduces screen clutter and achieves one end: higher data entry speeds and this can be done by decreasing drop shadows, textures, embellishments and photographic logos. So do you like or dislike the change?