Google and Twitter have partnered to display tweets in search results. This will give Google more real-time results in its search engine and help Twitter boost traffic and revenue as it is currently undergoing very sluggish growth which is having a negative effect on its stock price.
Search results from twitter will start within the Google app and mobile Web and a desktop version will follow shortly, the feature will also be extended to more countries with time. Twitter vice president Jana Messerschmidt said “We’re excited to team up with Google to bring Twitter’s unique, real-time content to Google’s search results,”
An example of how this will work is: Assuming you want to hear more from Chris Brown, a quick Google search will feature his most recent tweets among other search results or, if you’re following a popular TV series, a search for #Gameofthrones will bring up the most relevant news and Tweets about the most recently released episode.
Google and Twitter had a similar partnership as far back as 2009, but it went south in 2011. Google product manager Ardan Arac wrote “It’s a great way to get real-time info when something is happening,”, “And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.”